Mike Brittain

I found this campaign this morning, and it’s nearly making me late to leave for work. It’s a fantastic use of video to push a corporate product — one that I would otherwise never have paid attention to. Will It Blend? showcases a number of uses for Blendtec’s commercial-grade blenders. These include making smoothies out of coke and half a chicken, blending a wooden rake handle, and making a tasty McDonald’s treat that probably isn’t surprising when it comes out so smooth.